Agentic Commerce: Opportunity or Disruption for Merchants?

On 23 April, PaymentGenes Consultancy and Adyen co-hosted the Holland Fintech Association Monthly Meetup at Club Birdies in Amsterdam. Over 100 fintech professionals gathered for an evening of presentations, a fireside chat, and networking, all centred around one of the most consequential shifts currently underway in commerce: the rise of agentic AI.

The evening brought together Sameer Verma, Manager at PaymentGenes Consultancy, and Mattia Zanella, Head of Tech Partnerships at Adyen, as speakers — joined by Annemieke Roobeek, President of the Holland Fintech Association, whose presence reflected the broader significance of the topic for the Dutch fintech ecosystem. A special thank you to Isabella Steyer Mader, our Partnership Manager, for her collaboration in making this event happen.

Agentic Commerce: Opportunity or Disruption for Merchants?

On 23 April, PaymentGenes Consultancy and Adyen co-hosted the Holland Fintech Association Monthly Meetup at Club Birdies in Amsterdam. Over 100 fintech professionals gathered for an evening of presentations, a fireside chat, and networking, all centred around one of the most consequential shifts currently underway in commerce: the rise of agentic AI.

The evening brought together Sameer Verma, Manager at PaymentGenes Consultancy, and Mattia Zanella, Head of Tech Partnerships at Adyen, as speakers — joined by Annemieke Roobeek, President of the Holland Fintech Association, whose presence reflected the broader significance of the topic for the Dutch fintech ecosystem. A special thank you to Isabella Steyer Mader, our Partnership Manager, for her collaboration in making this event happen.